In the ever developing climate of the internet, it’s important to keep up to date of what people will expect from a website in the present day. I see far to many websites that look like they were made in the early 2000’s and I always wonder if the people hosting those website don’t understand that it will affect their visitor’s experiences severely. In this article I would like to go over some of the reasons as to why web design is so important these days.
When you first visit a website, what’s the first thing that is going to strike you, the content, or the look of the website? The look becomes visible to you before you have even started reading the content, so therefore it’s important to have a site that looks good, especially if you are a professional looking to make money of your website. If you are running some kind of business, and your website doesn’t look up to date, would potential customers really think that the rest of your services will be? If you are running some sort of online shop, and your website has the look of something that was written in HTML in the late 90’s, the first thing people will think is that the website looks like a possibly fraudulent site, as the owner obviously hasn’t put much time into making the website look serious.
When you visit a website, you are probably going to know what you are looking for before even entering the website. Therefore it’s important to make the website as user friendly as possible. You want every important piece of information on the website to be accessible in a convenient way, or you risk losing visitors as they turn elsewhere to find the information that they need.
Most people, if not everyone, prefers to look at something that looks good rather than something that looks ugly. If it’s clear that a site owner has put a lot of effort into making his website go easy on the eyes, he is much more likely to keep his visitors coming back for more updates than he would if his site looked like something he’d pieced together in a day or two.
All in all, I’d say a great web design is probably the most important part of any website. No matter how interesting your content is, it’s not going to be enough to maximize your potential to reach out to as many people as possible, and I therefore urge you to have a close look at your website in order to figure out what you can improve in order to increase ythe traffic on the website. A good place to start off is at this website where you can find information on web development in a clear and convenient way, whether you are a complete beginner or you already have experience in the field.